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Brand is a very neutral term, this is a very important point, the brand is not always positive and negative, it is the brand consumers and operators result of the role. If concise brief, brilliant clear language from the origin to define the brand, then the brand should be defined brand management (the principal) and consumers (the audience) between each mark on the soul. In short, the brand is the soul of the brand. Stigma is beautiful or ugly, deep or shallow, it determines the strength of the brand strength, brand equity and brand value of the amount of high and low.
